Our Vision

Innovating the Way Brands are Built

With our solutions and products we help more than 70 companies from different industries to communicate more successfully with their clients and to improve their brand positioning. With one clear aim: business growth for our clients.

 
 

Our Vision

Innovating the Way Brands are Built

 
 

A new world order is about to emerge where consumers have more power than ever before. They decide when and how to come into contact with companies, their products and with advertisements. Whether to like, share and buy or ignore them completely. And consumers are just at the very beginning of discovering their new power and independence.

That’s why companies have to find new, contemporary ways of positioning and arranging their brands. And thereby creating a consistent dialogue between brand and consumer. Only then do consumers become “brand lovers”.

That this relationship works for your success is our claim, this is our vision. Discovering new paths through innovation, new thinking and new actions – leaving permanent tracks in a dramatically changed media environment.

 
 

Our Values

Our values define us. They build the foundation of our daily actions and decisions. And they connect us – beyond our agencies’ limits and beyond frontiers.

 
 

Pioneering

Courage for change to make innovation happen. Passion for something new to always be creative. Blazing new trails with our partners.

Ambitious

Aiming high. Making demands. Never losing focus. To set high standards.

Responsible

For team members. For motivated employees. For our clients’ success. For social responsibility.

Collaborative

Collaboration on all levels. Our agencies for our clients. Our regions for our know-how-exchange.

Agile

Flexible in thinking and acting. On the pulse of the digital era. One step ahead.

 
 

Dentsu Austria – the most digital group in the market

We link. 7 agencies. 170 employees. Media and technology. Data and creation. Convergent.

Dentsu Austria, previously Aegis Media, has been active in the domestic market since 1991. Today, with 170 employees and seven units, it is one of the leading agencies in the country. Therefore we have been affecting the Austrian media landscape for a quarter of a century. From the very beginning, the central focus has been set on digital media and technology. This has given us a position and reputation as one of the greatest digital experts in the country.

We link. 7 agencies. 170 employees. Media and technology. Data and creation. Convergent.

Our group consists of Carat and Vizeum as full-service media agencies, Dentsu media as well as IQ mobile as experts for mobile solutions. Moreover, iProspect as a Search & Performance agency, isobar as specialists for digital brand strategy and creation as well as Amnet Central for Programmatic Planning & Buying. Dentsu acts as the holding company with its specialist units Amplifi for Investment Management as well as Dentsu Research for market and audience research.

 
7 agencies
170 employees
65 digital experts
5th ranked agency in Austria
 
  • the programmatic platform for real-time-advertising
  • the unit for media-investments and content
  • Carat
    Media & Communications – the agency for Redefining Media
  • Dentsu media
    Reaching Ahead - Beyond Media
  • Driving Digital Performance and Search
  • IQ mobile
    the Mobile Marketing Experts
  • isobar
    full-service digital creative agency – Ideas without Limits
  • The Story Lab
    Innovating the supply chain of storytelling
  • Media & Communications – the agency with Connections that Count
  • Dentsu Aegis Network
    Business Intelligence & Cluster-Coordination

Hub for 9 countries

Our office in Vienna plays an important role in coordinating the regional agendas of Austria, Switzerland and the Adriatics (Croatia as well as Albania, Bosnia, Kosovo, Macedonia, Montenegro, Serbia and Slovenia). The focus lies on regional know-how transfer, research and joint client service.

 

Dentsu Aegis Network – succeeding worldwide

We link. Tradition with innovation. Experience with inspiration. Media with data. Creation with technology.

The international Dentsu Aegis Network, headquartered in London, came into being in March 2014 with the merging of Aegis Media and Asia’s biggest advertising agency Dentsu Inc. (founded in 1901), the third largest creative agency worldwide and Japan’s number 1.

Dentsu Aegis Network:

  • successful with 38,000 employees in more than 145 countries
  • represented by 10 global brands – Carat, Dentsu, Dentsu Media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum
  • supported by the multi-market brands Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR) and 360i
 
 
(HQ of dentsu inc: tokyo)

Japan network

(LOCAL DENTSU SUBSIDARIES)
  • dentsu

GLOBAL NETWORK BRANDS

  • MKTG

SPECIALIST / MULTI - MARKET BRANDS

+55 LOCAL BRANDS
 
 

Dentsu Inc.

 
 

According to Recma, Dentsu Inc. together with Dentsu is ranked among the leading agency networks in Western Europe and Asia, in the USA it is the fastest growing network. Among the largest global clients you can find Toyota, Honda, Shiseido, Canon, Sony or Suntory.

In the Gunn Report’s “Most Awarded Agencies in the World” ranking, Dentsu Inc. is ranked second, as well as in the global list for “Most Awarded Agencies in Digital”. Moreover, the Honda-campaign “Sound of Honda – Ayrton Senna” was chosen as the most-awarded campaign and as the most-awarded digital ad.

 
 
Our team

People… Innovating the Way Brands are Built

 
 

Exceptional people. Outstanding performance. For our clients’ success.

 
 

Communication – the most exciting industry there is. And actually the most important one for a company because: What isn’t communication nowadays?

In the media business for 15 years and since 2005 in the Dentsu-group. As CEO of Dentsu Austria responsible for the regional services of Dentsu Central (Austria, Switzerland & Adriatics). Started as Managing Director of Carat Austria & Carat Adriatics, also as MD of Isobar. Between 2008 and 2010 responsible for the setup of Aegis Media in South Africa and Sub-Saharan Africa.
Previously: business management studies and positions in different industries.
Contact: andreas.weiss@dentsuaegis.com

Andreas Weiss, CEO Austria & Switzerland

Walter Hassler, CFO Dentsu Austria

We can reach all our goals – together within the team with space for individual development, personal responsibility and great enthusiasm for what we do.

Since the beginning of 2011, CFO for Austria and Adriatics, since April 2013 also CFO for Switzerland. One of his present key areas: the global Finance Transformation Program, which he and his team have been developing since 2014.
Started working at Deloitte after studying International Business Administration. Following a further Master's degree in Corporate Management & E-Business he worked as COO in the creative agency JWT.
Contact: walter.hassler@dentsuaegis.com

Walter Hassler, CFO Austria & Switzerland

Innovative solutions for our clients are the resolution of constant pioneering work in digital marketing. Quality is the key principle of the most digitally-focused agency team in the country.

Chief Digital Officer since 2012, responsible for all digital aspects of Dentsu in Austria. Current focus lies on amnet, Dentsu’ programmatic platform, in Austria, Switzerland and the Adriatics.
Built up a digital unit for Aegis Media, Austria in 2005 – isobar Austria. He took over the position as Managing Director of Vizeum Austria in 2011. Herbert is furthermore a member of the executive board of the IAB Austria and teaching, inter alia, at Donauuniversität Krems.
Contact: herbert.pratter@dentsuaegis.com

Herbert Pratter, CDO Austria & Switzerland

Redefining Media is not a vision, it is a necessity for impactful campaigns.

From 2012 Director Communication Consultant at Carat Austria, promoted to Managing Director in January 2015. Prior to Dentsu, worked in different media agencies as media analyst, Head of Strategy and New Business as well as Client Service Director.
Additionally worked self-employed on SEO/SEA-projects for nine years and as a lecturer at Webster University, Vienna.
Contact: jan.gorfer@carat.com

Jan Gorfer, Managing Director Carat Austria

Helmut Kosa, Managing Director isobar

Ideas without Limits is our claim in order to question our work every day and to develop new solutions together with our clients for their business.

Founded the advertising agency pjure in 2000 (fusioned with isobar in 2011), which he managed to position as a brand-managing advertising agency with a digital focus by 2006. In July 2016, pjure isobar got fully integrated in the Dentsu-group as isobar.
Since 2014 Helmut has also been responsible for the Swiss market and has established the first academy for digital creation in the German-speaking region.
Contact: helmut.kosa@isobar.com

Helmut Kosa, Managing Director isobar

Alexander Kunz

A modern agency connects brands and people through all channels of the media world. This is our aim.

Managing Director of Vizeum Austria since May 2016. Alexander began his career twenty years ago, after completing his economic studies, in marketing and sales of Austrian media companies, among others Ö3 and ORF-Enterprise. In 2006 he switched to the agency side, first as an independent marketing and media consultant. From 2010 his path led him within Publicis Media from Vienna as CEE Director to London (EMEA Account Director) and finally to Cape Town and Johannesburg as Africa Global Network Client.

Contact: alexander.kunz@vizeum.com

Alexander Kunz, Managing Director Vizeum Austria

Sebastian Rosinus

Our commitment to quality and innovation can only be achieved by a quick-witted, highly motivated team. Excellent Performance Marketing with passion for the daily action is the key to our clients’ success.

Started in 2012 as Junior Communication Consultant at iProspect Austria. In January this year, Sebastian was promoted from Senior Communication Consultant to Head of Data and Platform. Responsible e.g. for the establishment of products for data visualization, like iAnalyse.
In May 2016 finally appointed to Managing Director iProspect Austria. Before Dentsu Austria and after his Business Administration and Management studies, the 33-year-old German worked as an independent SEO Consultant. Teaching at the Advertising Academy Vienna.

Contact: sebastian.rosinus@iprospect.com

Sebastian Rosinus, Managing Director iProspect Austria

Not only different. Better.

In 2006 Harald founded the mobile marketing forge IQ mobile, which he runs as Managing Director. Before that he had worked at different mobile providers. Since 2012 he has been a member of Dentsu Austria’s Steering Board, as well as of the Digital Board of Dentsu Germany.
As President of the Mobile Marketing Association (MMA) Austria since 2011, responsible for “Communication” and “Education”. Additionally lecturing at FH Technikum Wien, FH Burgenland, FH St. Pölten etc..
Contact: winkelhofer@iq-mobile.at

Harald Winkelhofer, Managing Director IQ mobile