Time period: January – May 2015

Agency: IQ mobile

 

Challenge:

  • Development of a beacon platform for the home furnishing retailer IKEA. Beacons are Bluetooth-channels, which send messages to consumers at specific locations, when they have already converted their mobile device into a receiver via the IKEA FAMILY app
  • Users receive specific, location-based messages via the beacon platform

Implementation:

  • Development of a beacon backend with iOS and Android SDK
  • Beacon CMS was also integrated into the app during a regular update

Result:

  • Texts can be edited via the beacon CMS to send various location-based messages to customers when the app is installed, updated and Bluetooth is activated

For more information, please ask Harald Winkelhoferwinkelhofer@iq-mobile.at