Time period: August – October 2014

Agency: Carat

Challenge:

  • Make Loctite style more attractive for a female audience
  • Thereby increasing usage of superkleber.at

Insight/Strategy:

  • Women & Fashion = Style; Loctite & Fashion = Loctite Style
  • Co-operation with fashion bloggers as multipliers – bloggers stand for credibility

Implementation:

  • Hand-picking of fashion bloggers for participation in the “Loctite Style up your… competition”
  • Their blogs and social media channels functioned as multipliers
  • Public online-voting for the best “styled up” products

Result:

  • 13,200 visits to superkleber.at within five days
  • 4,900 voters
  • 2.7-fold higher blogger-response-rate compared to the Benchmark

For further information, please ask Jan Gorfer! jan.gorfer@carat.com