Client: Media Markt
Time period: March 20th – 26th 2016
The aim of the communication for Media Markt was to generate high advertising awareness of at least 40% within one week.
With a strong use of online media, especially digitally affine audiences were addressed. The use of new and eye-catching advertising was supposed to draw attention to the three Easter bunny-races.
The races aired on three days right before prime time, at 8:12 p.m., in several channels, including TV, Youtube and Facebook.
- Brand awareness supported – before the campaign: 97.75 %, after: 98.4 %
- Advertising awareness supported: 50.16 %
- Purchase stand-by – previously: 73.6 %, after 83.9 %
Shortlisted for the IAB WebAd 2016 in the category Best Multi Screen Campaign.
For details, please contact Alexander Kunz! email@example.com