Silver Effie 2016 in the category Pharma.
Period: October – November 2015, January – February 2016
Nasivin is the market leader in the snuffspray market, but has a much older target group than the competition
Aim: Rejuvenate the target group with a brand relaunch and maintain, respectively expand market leadership
The media selection took place on the basis of the target group usage, the suitability of the product USP and the cost-effectiveness.
- Range through optimized radio presence
- Online mix of display and video for an efficient reach of the target group
- Programmatic videos on YouTube and in female networks
- Print ads in women’s magazines
- Infoscreen due to the increased risk of infection in subways
- Unsupported advertising + 4.7%
- Market share + 6.9%