People with higher purchase intention show a certain website usage. Through specific retargeting these high potentials can be transformed into Verbund-customers. Such kind of segmentation and individual address leads to higher conversion rates and more efficiency.
Visitors, we identified being more interested in the client’s offers, got tagged. Based on the tagging, it was possible to adjust biddings and the message of generic search keywords, which usually are expensive and convert unlikely because of their various implications. Like this, potential customers can be easier redirected to the client’s website and sign new contracts.
- 20% of all orders were achieved through remarketing lists for search
- The cost per order was reduced by 43,5%
- The conversion rate increased by 275%