Austria’s agency market has a new number 2!
From now on, media.at, one of Austria’s leading media agencies, is part of Dentsu Aegis Network Austria. The group in Austria with its 240 experts is now accounting for billings of approx. 600 million EUR in Austria.
In the upcoming weeks and months, an integration team consisting of key players from both companies will take care of the consolidation of the operating areas.
Andreas Weiss, CEO Dentsu Aegis Network Austria: “We are very excited to welcome media.at to our family. This merger is the biggest step in the history of both companies. Now we can finally start our collaboration and set the course for the future. We are convinced that we will be even more successful together.”
The strategic goal of the merger has always been strengthening the market position in order to jointly invest in new business areas such as digital quality products, data driven marketing and content marketing.
“The enhanced market position allows for a better scalability of our offer – for the benefit of our clients. We are now a very proud number 2 in the Austrian agency market and stronger than ever. But it is not about being a bigger player, size is not a criterion for quality. It is more important to be different and better, particularly in disruptive times like these. It’s about being different in developing more extraordinary and innovative solutions. It’s about being better when it comes to our employees and the quality of our services. And most of all, it’s about being better due to common resources, ideas and the shared passion for our work.”